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Competitive Analysis Programs

SQM Competitive Analysis
Continuous improvement requires a thorough understanding of the competitive environment.  Aside from learning how your competition is handling industry challenges, it is equally important to seek best practices wherever they may be found.  SQM will develop a Competitive Landscape Analysis that examines key commonalities and key customer decision-making criteria.

Customer priorities often differ from organizations priorities. A Competitive Landscape Analysis can help identify cost-effective opportunities that are highly prioritized by your customers.

A well structured Competitive Analysis will include information on a variety of areas including: a general company profile, pricing information, strengths, weaknesses, opportunities, and threats.

The results can be used to improve the existing operation, benchmark, and integrate best practices, analyze distribution channels. Evaluate new or potential competitors, identify strategic alliances, and conduct feasibility studies for entering new markets or industries.

There are a number of different ways to gather competitive information. These include:

  • Mystery Shops
  • Surveys
  • Formal Research

Sensors Quality Management Inc. (SQM) Competitive Landscape Analysis help you effectively:

  • Eliminate internal biases through third party assessments
  • Gather valuable information at a relatively low cost
  • Motivate organizational change through inspection results
  • Understand local cultural / market preferences through the use and help of worldwide field staff

Contact SQM to learn more about implementing your customized program.