Educational Institutions Experience Program

free time students bachelor s campus life rhythm five friendly students are walking smallAn educational institution's long-term success is largely based on its general reputation and the success of its graduates, which is directly related to its ability to attract and retain the best students.

With more and more schools placing an increased emphasis on the student recruitment process, there is a need to monitor and measure various activities, and the promotion of the institution by faculty and staff.

Whether it's:  answering the phone, responding to emails in a timely fashion, handling inquiries, knowledgeable staff, organized tours, or going the extra mile, every aspect of the experience is a reflection on the institution and ultimately plays a role in a student's decision on where to apply and / or attend.

To assist in providing the desired recruitment experience, SQM offers a variety of programs and services, which include, but are not limited to:

1.  Telephone Mystery Shops*
2.  Email or Website Inquiry Mystery Shops*
3.  Onsite Mystery Shops*
4.  Complete Application Process Audits (i.e. initial inquiry, tour, application submission, etc.)
5.  Competitive Analysis (to identify best practices and areas of opportunity)
6.  Inquiry / Applicant Follow Up Telephone Calls
7.  Market Research and Surveys (i.e. applicants, present students, graduates, faculty and staff)

*  May include:  Admissions, Registrar's Office, individual departments or faculties, organized tours, etc.

In terms of reporting, SQM offers a number of options, including:  the individual evaluations, summary statistics, as well as recommendations on how to improve.

By ensuring that standards are in place and consistently being adhered to, while also incorporating best practices on an ongoing basis, your institution will be able to provide the best possible recruitment experience, and ultimately attract the desired students.

Contact SQM to learn more about implementing your customized program.

Employee Surprise and Delight / Rewards and Recognition Program

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Often seen as an added perk for employees, this program focusses on rewarding hardworking, frontline staff, while simultaneously obtaining valuable insight into the operation.

Unlike a traditional Brand Standards Inspection Program, which focusses on measuring brand standards, and includes a rewards component as an added feature, this initiative focusses on employee recognition, with a spinoff benefit being the information collected on quality, service, cleanliness, and other key performance indicators.  As an increasing number of companies focus more attention on the employees, this is a great way of managing both needs.

In terms of rewards, all it takes is some inexpensive prizing to create a fun and positive atmosphere,  While the recognition can be as simple as a personalized note from the boss or a certificate of appreciation, many companies choose to reward employees with gift cards (i.e. movie passes or restaurants) and even grand prize draws.

In the case, of employees who do not achieve the desired behaviours, they can be invited to a company website. to complete a short quiz of three to five questions.  The questions would relate to the desired behaviours and would be relatively easy to answer.  If the employee answers the questions correctly, they would receive a secondary reward / prize.  This approach helps to educate employees by reinforcing the desired behaviours.

Sensors Quality Management Inc. (SQM) Employee Surprise and Delight / Reward and Recognition Programs help:

1.  Make employees feel more valued and appreciated

2.  Employers find, hire, and retain good employees

3.  Obtain a bump in sales (i.e. due to upselling and suggestive selling activities).

Contact SQMto learn more about implementing your customized program.

International Tourism Support Services:

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As travelers look for new and exciting destinations, many countries, around the world, have great potential to develop their national tourism industry, beginning with an updated tourism strategy, and continuing with some other initiatives.

With Covid apparently here to stay, but somewhat under control, more and more, cities, regions, and countries are focussing an increased amount of attention and resources on their tourism industry, in an effort to take advantage of pent-up travel demand, maximize the number of visitors, and increase revenues.

In many cases, developing one's tourism industry often leads to significant benefits in other areas, such as increased general exports and overall international trade.

Areas where SQM services are of value, include, but are not limited to:

1.  Assisting to develop your updated tourism strategy to achieve the desired objectives.
2.  Representing your tourism industry in the North American marketplace.  By using a combination of our senior managers and locally based Representatives, you will be able to reduce costs associated with the expanded promotion of your tourism product.
3.  Assisting in expanding non-tourism interests in the North American marketplace by taking a similar approach to #2, above.  Depending on your needs, this may include acting as a consulate in certain regions.
4.  Enhancing your tourism product by developing and implementing industry training programs.
5.  Developing an inspection / ratings system to help individual businesses improve their operation...and ultimately attract more visitors and increase profitability due to higher quality levels.

For certain programs, international funding may be available through a variety of sources, however, ultimately, these initiatives require interest, involvement, and support from within the government.

Contact SQM to learn more about implementing your customized program.

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