SQM's Vision, Mission, and Core Values

Why We Do What We Do:

In a recent conversation with Simon Sinek, author of the book Start With Why (and the second most watched Ted Talk speech), he suggested that our lives are influenced by events that occur at a very young age. While I never gave it much thought, after thinking back, he is absolutely right. For as long as I can remember, I have been very fond of two, separate, companies: Disney and McDonald's.

My experience with Disney began with watching cartoons and movies, followed later by visits to the theme parks, reading their business books, and in more recent times, going on their cruises. Throughout all of this, I have always been amazed by their pride in delivering a magical experience, their dedication to service, and as I get older, their commitment to innovation, or as they refer to it, imagineering. Whether it is an instant connection with their characters, the feeling at Walt Disney World that if you threw a piece of paper into the air it would be gone before it hits the ground, the way that they anticipate their guests needs, or the incredible technology that goes into so much of what they do, Disney truly delivers a great experience.

In the case of McDonald's, as with many young children, my attraction started with treats of the week and happy meals, but turned into so much more when I was hired for my first real job at the local restaurant.  I can truly say that my five and a half years at the company had a huge impact on my life as it included meeting many of my friends, and deciding to pursue a career in the hospitality and tourism industry. In addition, it was at McDonald's that I learned all about; how to treat employees, effective training systems, reward and recognition programs, and most importantly, QSC&V (Quality, Service, Cleanliness, and Value)- the guiding principle of the Golden Arches, and the fundamentals which SQM measures and monitors today.

While I have always thought that SQM was started as simply a Mystery Shopping company, deep down inside I truly want to help organizations become more like Disney and McDonald's... providing everyone with the best, possible, experience.

David Lipton
Sensors Quality Management Inc. (SQM)

Our Vision:

A world where every enterprise has the knowledge and capability to provide its stakeholders with the best possible experience.

Our Mission:

SQM is in the measuring and monitoring business.
We help our clients to succeed by providing them with the truth.
Through a better understanding of the expectations and behaviours of people, we provide organizations with the ability to deliver a better experience.
We accomplish this by maintaining the most professional team, including a global field force, purpose built and proven computer systems, and a commitment to industry-leading customer service.

Our Core Values:

At the core of what we do is the truth. Period!

If you don't have your integrity, you don't have anything. We uphold the highest ethical standards possible.

We do what's right... not just what people want.

If you enjoy what you're doing, you will never work another day of your life.  While we take our business seriously, we like to have fun.

We conduct ourselves in a manner that respects people. We do not discriminate.

By offering high quality products and services at a fair price, we meet the needs of our clients while affording our employees the opportunity to live comfortably.

We are all about helping others, be it friends, family, work colleagues or the less fortunate.

Whether at home, at work, at our clients', or in society, we want to make a difference.

We want to make the world a better place.

When it comes to the environment, we take our stewardship of the planet very seriously.

Imagination is an extremely powerful, yet often underutilized ability.  We use our imagination.

We're all about being innovative and thinking outside the box.

The bridge between imagination and innovation is creativity.  We encourage people to be creative.

We try to lead, not follow.

Within our organization, people should be comfortable speaking their mind.

We are outspoken when we believe in something.

Persistence, tenacity, and a goal / results-oriented attitude are prerequisites for success. We never give up!

We're comfortable being out of the comfort zone, trying new things, and taking calculated risks.

Enthusiasm, energy, and passion have helped to build our organization, and are just as necessary to keep us moving forward.

Our business involves dealing with many people around the world on a regular basis. To do this effectively, you must be a great communicator.

Much of the work done within our company involves a group effort. Team spirit is essential.

When it comes to knowledge, it is helpful to be an expert and a generalist; a student and a teacher.

Quality is a journey, not a destination. We must continue learning and improving.

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