Featured on International Supermarket News - November 10, 2015

Canadians have asked supermarkets to stop decorating their stores for Christmas until November 12, the Remembrance Day.

A recently conducted Sensors Quality Management audit of 500 people revealed 78 percent consider adornments shouldn't go up until after Remembrance Day. More than half of the people participated in the survey opined that the stores should wait until December. I trust it’s improper to set up Christmas decor before Remembrance Day. Shouldn't something be said about amasses up until the 15 of Nov.?” Stephen Christian, a survey participant said.

The coffee companies like Tim Hortons and Starbucks have released Remembrance Day cups from Nov. 1 to 11, instead of the Christmas cups that were released a week prior.  Toronto went under criticism for bringing a Christmas tree up in Nathan Phillips Square on the weekend, regardless of the statement that it won’t be lit until a function on Nov. 28.

Companies propelling Christmas early has been an issue for a long time. In 2012, Shoppers Drug Mart had to quit playing Christmas music early in November after customers’ protests. Every year more and more companies are initiating their Christmas promotions as early as in the month of August. The cellar of Yonge St’s Hudson’s Bay store was reformed into a winter wonderland in September this year, two weeks sooner than 2014. In Windsor, a Costco store was endeavoring to lash Christmas trees in August.

It should be law to hold up until after Remembrance Day to begin Christmas merriments. They gave us the adaptability to celebrate. Respect them!” said Alex Freeman, another survey participant.

Many participants opined that setting up decorations before Remembrance Day should be made illegal. In Orangeville, Christmas lights are now banned out in the open spaces before Nov. 12. Similarly, all over Canada, more stores are agreeing to embrace a no-decoration policy before-Nov.- 12. Bigway Foods in St. Pierre Jolys, Man., has set up signs saying “Lest We Forget” remembering veterans’ martyr.

Featured on Open PR - June 30, 2016, Amy Chen 

In a recent survey conducted by market research company Sensors Quality Management Inc., 1000 American adults were asked, "What do you plan on doing during the July 4th long weekend?"

Of those surveyed, 32% indicated they would be staying in town, and 29% would be doing a staycation involving day trips.

Of the remaining respondents, 23% indicated they would be travelling outside of the country.

Almost half of those surveyed (48%) mentioned that their plans would include a bbq or hitting the beach.

Comments in the survey indicated that the decline of trips and vacations is caused by the need to take care of young children and the increasing price of travel, hotels, and gas.

More than one person stated, “With the price of gas being so high, I don't have much freedom to celebrate… which is ironic since it's July the 4th!”

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Sensors Quality Management Inc. (SQM) is a market research company that assists organizations in improving their customer experience, by having inspectors provide feedback on their experiences. In return for their feedback, SQM Inspectors are either paid or rewarded with significant savings on everyday purchases, including airfare, bus tickets, hotel stays, and much more. SQM offers its world-wide clientèle a variety of programs and services, including Mystery Shopping, Quality / Service Assurance, Market Research, Field Merchandising, Online Feedback, and Internal Audit Software.

For additional information, please contact:

Mr. David Lipton
Sensors Quality Management Inc. (SQM)
156 Duncan Mill Road, Unit 19
Toronto, ON M3B 3N2
Phone: 416-444-4491 x104
Fax: 416-444-2422
Email: davidL@sqmThis email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.sqm.ca